Elisa SmithBeing Authentic in a COVID-19 WorldIt’s that time for new intentions and resolutions. For me, my intention for 2021 is not to lose weight or to exercise more; it’s to be…2 min read·Jan 19, 2021--1--1
Elisa SmithConducting Interviews Like a ProI was recently asked to conduct a workshop for student writers on how to conduct a journalistic-type interview. Below is a list of tips I…5 min read·Apr 24, 2019----
Elisa SmithinThe StartupThe Best PR Lessons I Learned in 2018This time last year, I wrote a blog for The Startup that offered some key learnings from my transition as an in-house public relations…4 min read·Jan 2, 2019----
Elisa SmithParadise FoundIt’s been one week since the Camp Fire ripped through the small mountain town of Paradise in Northern California.5 min read·Nov 16, 2018----
Elisa SmithMy Top 5 Police #LipSyncChallenge VideosIf you are anything like me, you’ve become obsessed with the police #LipSyncChallenge videos over the last few weeks. Not only is it a boon…2 min read·Jul 26, 2018----
Elisa SmithinThe StartupPinterest for PRI’m not a baker. I loathe DIY projects. But I’ve discovered recently what an amazing resource Pinterest is for business.3 min read·Jul 14, 2018----
Elisa SmithMaking it Work When Your Spouse is Your Office MateWhen I switched to consulting almost a year ago, I made the decision to work mostly from home. The problem? My husband was already working…4 min read·May 4, 2018----
Elisa SmithThe 5 Things Starbucks Has Done Right This WeekWe’ve all heard the story by now — two black men were arrested last week in a Philadelphia Starbucks while waiting for a friend. The…3 min read·Apr 19, 2018----
Elisa SmithinThe StartupAll Hail Oprah: The Queen of MessagingThe Media Mogul Had a Speaking Platform at Sunday’s Golden Globes and Smartly Took Advantage3 min read·Jan 9, 2018----