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Elisa Smith
Elisa Smith

220 Followers

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Jan 19, 2021

Being Authentic in a COVID-19 World

It’s that time for new intentions and resolutions. For me, my intention for 2021 is not to lose weight or to exercise more; it’s to be more “authentic” at work and home. What does it mean to be your authentic self? Authenticity, in the simplest of terms, is “the quality of being genuine or real.” And it has added…

Authenticity

2 min read

Being Authentic in a COVID-19 World
Being Authentic in a COVID-19 World
Authenticity

2 min read


Apr 24, 2019

Conducting Interviews Like a Pro

I was recently asked to conduct a workshop for student writers on how to conduct a journalistic-type interview. Below is a list of tips I offered. — Identify your story and goals for the interview. Decide on an angle and identify what you need to complete your story prior to setting up any interviews. …

Media

5 min read

Conducting Interviews Like a Pro
Conducting Interviews Like a Pro
Media

5 min read


Published in The Startup

·Jan 2, 2019

The Best PR Lessons I Learned in 2018

This time last year, I wrote a blog for The Startup that offered some key learnings from my transition as an in-house public relations professional to a communications consultant. …

Public Relations

4 min read

The Best PR Lessons I Learned in 2018
The Best PR Lessons I Learned in 2018
Public Relations

4 min read


Nov 16, 2018

Paradise Found

It’s been one week since the Camp Fire ripped through the small mountain town of Paradise in Northern California. It’s also been a year since the Tubbs Fire devastated Santa Rosa, the flagship city in Sonoma’s Wine Country. Not only do these events share the unfortunate distinction of being the…

Wildfires

5 min read

Paradise Found
Paradise Found
Wildfires

5 min read


Jul 26, 2018

My Top 5 Police #LipSyncChallenge Videos

If you are anything like me, you’ve become obsessed with the police #LipSyncChallenge videos over the last few weeks. Not only is it a boon for the image of a much maligned profession (as the New York Times points out), but the videos have been an absolute joy to watch…

Lipsyncchallenge

2 min read

Lipsyncchallenge

2 min read


Published in The Startup

·Jul 14, 2018

Pinterest for PR

I’m not a baker. I loathe DIY projects. But I’ve discovered recently what an amazing resource Pinterest is for business. — For the past few months I’ve been “pinning” and filing away infographics on a number of topics, including public relations, blogging, social media, marketing and productivity. Here are four of my recent favorites, that offer advice on: Media Relations This infographic was created back in 2014, but the information is still very…

Social Media

3 min read

Pinterest for PR
Pinterest for PR
Social Media

3 min read


May 4, 2018

Making it Work When Your Spouse is Your Office Mate

When I switched to consulting almost a year ago, I made the decision to work mostly from home. The problem? My husband was already working remote, so our new arrangement required us to share an office (gasp!). Even though friends and family expressed concern (“Won’t you get sick of each…

Remote Working

4 min read

Making it Work When Your Spouse is Your Office Mate
Making it Work When Your Spouse is Your Office Mate
Remote Working

4 min read


Apr 19, 2018

The 5 Things Starbucks Has Done Right This Week

We’ve all heard the story by now — two black men were arrested last week in a Philadelphia Starbucks while waiting for a friend. The manager called 911 for trespassing after they used the bathroom but hadn’t purchased anything (something I have done more times than I can count!). Like…

Crisis Management

3 min read

The 5 Things Starbucks Has Done Right This Week
The 5 Things Starbucks Has Done Right This Week
Crisis Management

3 min read


Feb 2, 2018

Lessons Learned From Hawaii

How Emergency Alerts Should Work — This article originally appeared on Inside Higher Ed’s Call to Action Blog: It was a wild weekend for our friends in Hawaii. On Saturday morning, more than a million people were sent a false alarm alert that a ballistic missile was headed their way. To say it caused extreme panic…

Higher Education

6 min read

Lessons Learned From Hawaii
Lessons Learned From Hawaii
Higher Education

6 min read


Published in The Startup

·Jan 9, 2018

All Hail Oprah: The Queen of Messaging

The Media Mogul Had a Speaking Platform at Sunday’s Golden Globes and Smartly Took Advantage — The watercooler was bubbling today with talk of Oprah’s #MeToo speech at Sunday’s 75th annual Golden Globes Awards. If you haven’t had the opportunity to watch her full address you can do so above — it’s well worth the 9+ minutes of your time. Perhaps what was…

Messaging

3 min read

All Hail Oprah: The Queen of Messaging
All Hail Oprah: The Queen of Messaging
Messaging

3 min read

Elisa Smith

Elisa Smith

220 Followers

First shift: PR professional | Second shift: Wife and boy mom | Find me at: elisabongiovannismith.com

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