Credit: Shutterstock

What does it mean to be your authentic self?


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I was recently asked to conduct a workshop for student writers on how to conduct a journalistic-type interview. Below is a list of tips I offered.

  1. Identify your story and goals for the interview. Decide on an angle and identify what you need to complete your story prior to setting up any interviews. Think through the keys to information gathering — the five Ws and one H (Who, What, When, Where, Why and How) — and what you need to get those questions answered.
  2. Know the platform you are writing for, its writing style, and what assets you need for your story. For a listicle, you will want to gather “snackable” content and quotes. For longer-form articles, you may need to include data points, a list…

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Credit: Paradise Retirees

5. Savannah (GA) Police Department: “Hold On,” Wilson Phillips

Courtesy: CBS News (YouTube)


I’m not a baker. I loathe DIY projects. But I’ve discovered recently what an amazing resource Pinterest is for business.

Media Relations

Source: Kantar Media

Social Media


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1. The CEO immediately owned the issue and apologized personally.


How Emergency Alerts Should Work

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The Media Mogul Had a Speaking Platform at Sunday’s Golden Globes and Smartly Took Advantage

Credit: NBC Universal.

Elisa Smith

First shift: PR professional | Second shift: Wife and boy mom | Find me at: elisabongiovannismith.com

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