Elisa SmithBeing Authentic in a COVID-19 WorldIt’s that time for new intentions and resolutions. For me, my intention for 2021 is not to lose weight or to exercise more; it’s to be…Jan 19, 20211Jan 19, 20211
Elisa SmithConducting Interviews Like a ProI was recently asked to conduct a workshop for student writers on how to conduct a journalistic-type interview. Below is a list of tips I…Apr 24, 2019Apr 24, 2019
Elisa SmithinThe StartupThe Best PR Lessons I Learned in 2018This time last year, I wrote a blog for The Startup that offered some key learnings from my transition as an in-house public relations…Jan 2, 2019Jan 2, 2019
Elisa SmithParadise FoundIt’s been one week since the Camp Fire ripped through the small mountain town of Paradise in Northern California.Nov 16, 2018Nov 16, 2018
Elisa SmithMy Top 5 Police #LipSyncChallenge VideosIf you are anything like me, you’ve become obsessed with the police #LipSyncChallenge videos over the last few weeks. Not only is it a boon…Jul 26, 2018Jul 26, 2018
Elisa SmithinThe StartupPinterest for PRI’m not a baker. I loathe DIY projects. But I’ve discovered recently what an amazing resource Pinterest is for business.Jul 14, 2018Jul 14, 2018
Elisa SmithMaking it Work When Your Spouse is Your Office MateWhen I switched to consulting almost a year ago, I made the decision to work mostly from home. The problem? My husband was already working…May 4, 2018May 4, 2018
Elisa SmithThe 5 Things Starbucks Has Done Right This WeekWe’ve all heard the story by now — two black men were arrested last week in a Philadelphia Starbucks while waiting for a friend. The…Apr 19, 2018Apr 19, 2018
Elisa SmithinThe StartupAll Hail Oprah: The Queen of MessagingThe Media Mogul Had a Speaking Platform at Sunday’s Golden Globes and Smartly Took AdvantageJan 9, 2018Jan 9, 2018